How to be Memorable & Confident when Selling

Is your goal to be memorable and confident when selling? 

I get questions on this topic a lot.

Questions like…

How can I stand out in my business building efforts?

How can I be memorable?

How do people remember me and then how can I be more confident in my sales efforts?

All really good questions.

End of the day selling can be a little uncomfortable and it can be a challenge. 

You’re putting yourself out there. You’re exposing yourself to potentially being rejected and all of that comes with a little level of being uncomfortable.

So, how do you stand out? How do you be memorable and how do you be confident in your business building efforts?

Here are 3 steps to be memorable and confident when selling.

#1 The first step in being memorable and confident when selling is to be yourself.

Yep, I know it sounds really, really easy but, a lot of times you go out there and you’re worked up with the nerves. Or you’re worked up with what are focused on, you’ve got your eye on the target and you’re really focused on what you’re there to do. With that you can forget that you need to relax, enjoy yourself, and be yourself.

Because at the end of the day what you’re doing when you are selling is you are building relationships and you are building connections.

Rather than focusing on the sale, focus on the relationships.

#2 Step number two to being memorable and being confident when selling is to be genuine.

Be genuine in your efforts in being a valued resource.

Be genuine in wanting to help.

You don’t have to do anything crazy. It could be offering some information, offering some tips, offering a resource that you found to be helpful and that maybe someone else would find helpful. You could make an introduction to someone that they can find a value.

The quickest way to be memorable is by giving, by doing something for someone with no attachments and no expectations.

Think about a time when you were on the receiving end of someone doing something for you and it wasn’t expected, and you didn’t need to do anything in return and it was really helpful. I’m willing to bet that you remember who did that for you.

This step is super, super, super, super important.

Be genuine in your efforts and giving. Genuine in your efforts in being a valued resource. It is a great way to build relationships. It’s a great way to build trust.

#3 Step number three in being memorable and confident when selling is to stop leading with your sales pitch and stop leading with your offer.

There is a process that you go through when you’re building a relationship. You don’t meet someone for the first time and ask them to marry you. It’s the same thing when you’re meeting someone that you could potentially do business with. If you come right for the sell when they don’t know anything about you or who you are, and you’re asking them for their business.

You want to be a valued resource.

A tip that works is to replace the ol’ technic always be closing technique with always being caring.

This helps the sales process unfold as it’s natural process.

You’re getting to know someone, you’re asking really good questions, you’re demonstrating value, you’re determining if they are a fit for you or you we’re a fit for them, and then you begin to explore ways to continue your relationship, what that would look like, and that’s when you can begin to have a sales conversation

It’s all in the timing, it’s all in the process, and it’s all about building the foundation of the relationship, and the trust.

Remember… replace always be closing with always be caring.

Of course, there is a time and a place to ask for the sale but, make sure that you lead with building the relationship first and being a valued resource and then when the time is right, you can explore working together further and what that would look like.

And this is when you don’t even really feel like you’re selling. You are just being a valued resource. You’re having a conversation and there’s a level of comfort for not only you but, for the person that’s only receiving end.

Let’s recap…

The 3 steps to being memorable and confident when selling is to…

Be yourself

Be genuine in your efforts and helping

Replace always be closing with always be caring. Don’t lead with your sales pitch.