What’s your Selling Story?

Jun 11, 2019

Last week I had the absolute pleasure of doing a live team training with an amazing group of ladies that are on a mission to support business owners in the Salon and Spa industry.

When I do trainings whether it’s live, whether it’s virtual, whether it’s one-on-one, whether it’s in a group setting. There’s a couple of things that happen that really drives what I do and really helps me to get up every day excited about having the constant conversation around the topic sales.

It’s that moment where you see someone light up or you see them take in something that you know is going to make a difference in their business.


You see a sense of relief wash over them. That maybe it doesn’t have to be as complex or as complicated as we sometimes make things.

It got me thinking about the topic of sales and that the conversation of sales can at times be a heavy topic.

So… this brings me to a question for you.

What is your story around selling?

What I mean is what is the story that you have around what it means to sell and is it keeping you from hitting your goals?

Maybe it’s a story that you feel like you’re winging it all the time.

Maybe it’s a story of you don’t have the tools and resources that you need to support your sales efforts.

Maybe you’ve mastered your craft, you’re an expert in your field but, you’re still having a disconnect between your ideal clients seeing the value of what you’re selling and then actually becoming clients… saying yes… and trusting in you to help them via your product or service.

Maybe you’re overcomplicating as once again… it can be a heavy topic.

Whether, you’re just uncomfortable when selling OR maybe you’re frustrated that you’re not hitting your goals as quickly as you would like.

How can you write a new story that is more empowering and that helps you get closer to hitting your sales goals as soon as possible all while feeling good and feeling confident while selling.


Here are three tips on how to write a new and empowering story around sales.


Tip #1

Selling is helping. It’s helping via your product or via your service. Now, you’ve gone out and you’ve acquired certain skills, tools, and knowledge that makes you the expert and that makes you the go-to person in whatever way or avenue that you are helping others through what you’re selling.

It’s really that simple… selling is helping.

Tip #2

Selling is about building relationships. Bottom line, plain and simple.

How are you building relationships in your sales efforts?

How are you being a valued resource to those who can be a client of yours and to those who are within your network? How do you become a valued resource and offer value in a way that is nurturing and building relationships?

Tip #3

Selling is about telling the story of your product or service and telling it in a way that cultivates connection, that helps whoever you’re telling the story too see how you can help them through your product or service. How you can help them get from point A to point B or how you can help them eliminate a certain pain point or help them accomplish a certain goal.

Being able to sell in a way that tells the story and that helps them to see themselves in the story.


In addition, you must believe in yourself. You must believe in the experiences that you’ve had up to this point in acquiring the skills, tools, and knowledge that you have.

You must believe in what you are selling. If you don’t believe in your product or service, please stop selling it find something that you can get behind and that you do believe in because you want to feel good and be excited about what you’re doing on a daily basis.

And of course, being super clear on who and how you help. Who is your ideal client and how are you helping them AND all with a touch of confidence.

That’s the secret, that’s the key right there.

Let’s do a quick recap the three tips to writing a new and empowering selling story is…

#1 Selling is helping.

#2 Selling is building and nurturing relationships.

#3 Selling is about telling the story of what your product or service offers and how you can be a valued resource to those who you can help.

There you have it! I hope that was helpful.

Trying to figure out how to standout, where to spend your time and what to do is OVERWHELMING. 

A viable option is to build a personal brand. 

But what if there's a more creative way that would…

  • Set you apart from the crowd
  • Easily attract the right people to you 
  • Put relationships to the forefront of your business building efforts
  • Move you towards your specific business and sales goals
  • Have hands-on support without having to train them

Build a Community Brand and put a stop to the “what to do” overwhelm. 

Learn More About Community Brand Builder